Rhett and Burke Lewis giving couch-rides at the Cinequest Festival.

What an amazing article, this is a PERFECT guide on how to promote your film on the festival circuit!

The European Independent Film Festival (ÉCU), in partnership with G-Technology by Hitachi, will be held from 12-14 March at Cinéma Le Grand Action and Theatre Triomphe in the Latin Quarter.

With the Official Selection announced in just over a week, competitors need to start thinking about how they are going to lure in their audience. And what better backdrop for your promotional campaign than the winding, quaint, Parisian streets of the 5ème arrondissment?

Rhett and Burke Lewis devised a hilarious campaign when promoting their feature Billy Was a Deaf Kid.  We’re not sure how couch-rides would go down in Paris (we all know what Parisian drivers are like) but it would be great to see creativity being applied both in the cinema and outside!

So how will the ECU 2010 Official Selection hit the streets to promote their films? Stay tuned to find out more. But one thing is for sure. ECU 2010 will be bringing a little extra electricity to the city of lights this March.

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