Tuesday 9 December 2008
pitch1 [: a necessary evil…
By Sarah Schutzki
to approach or court in hope of a sale, approval, or interest
n.
a high-pressure sales talk If you are an independent filmmaker you are no doubt aware of the painfully agonizing process associated with pitching a project. It of course all begins by developing the concept for your film, then writing a treatment and then a script. After that it is a matter of pooling the necessary funds – likely through selling most of your personal belongings, subletting your apartment – again – and sleeping on friends' couches for a few months, existing on little more than peanuts and canned goods – in order to secure all of the necessary equipment to begin shooting. Next comes editing, and no-doubt re-editing, and probably a little more editing. And after all of the above, or perhaps somewhere in the middle, you must somehow sum up in only a handful of minutes exactly what it is you are attempting to do, how you will go about accomplishing it and why anyone else should give a damn. Easy enough when talking casually amongst family and friends, but absolutely horrifying when standing in front of a panel of producers, buyers, distributors and programmers, each with a definite amount of money to dole out and an indefinite number of other individuals pitching ideas to them, feet tapping and watches ticking all the while. If only they knew how hard you have been working, how passionate you are…


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